Toolkit for campaigners

Campaign Theme

UHC Day 2024 Theme:
Health: it's on the government!

When populations are healthy, communities and economies prosper. That is why this Universal Health Coverage Day 2024 we call on decision makers around the world to protect people from financial hardship when accessing health services. 

It is the responsibility of governments to ensure that healthcare is always affordable or free, particularly for the poorest and most vulnerable among us. 

Join us in starting discussions and taking action to make financial protection and #HealthForAll a reality.

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Advocacy Messages

Healthcare should never push people into poverty!

The high cost of health services is the primary reason people miss out on essential health care. These costs often force families to choose between paying for medicines or a visit to the doctor and other necessities, such as food, housing and education.

Health costs and illness should never push people into poverty! Investing in universal health coverage and financial protection not only enhances health and well-being but also fosters greater equity and social cohesion.


Everyone should have access to an affordable core package of essential health services, including quality medicines.

No-one should be pushed into poverty when accessing these services.

Governments – financial protection for health is on you! #UHCDay

Key Asks

To protect everyone from financial hardship in accessing health care, we call on governments to:

  • Make universal health coverage and financial protection for health a national priority!
  • Adopt and implement laws to shield people from impoverishing health costs.
  • Allocate budgets for an affordable package of essential health services.
  • Establish national public health schemes that cover health costs for the entire population and are financed by national taxes.
  • Minimize or eliminate user charges for those most in need, including individuals with low incomes or chronic conditions.

Governments: financial protection for health is on you!


Investment in health should not depend on which political party is in power. Health concerns all of us. This #UHCDay, we urge all governments to make #UniversalHealthCoverage and financial protection a national priority.

Investing in #HealthForAll means protecting people, especially the most vulnerable among us, from impoverishing health costs and financial hardship caused by illness. Governments, it’s on you to adopt laws and budgets that guarantee the right to health for everyone, everywhere.

Personalize Your Social Media & Virtual Meetings

Profile pic frames

Show your support for #UniversalHealthCoverage by adding a frame to your Twitter or Facebook profile picture. Visit the Twibbon campaign to connect your Twitter or Facebook account and add the frame for the world to see.


WhatsApp Profile Pic

Show your support for #UniversalHeathCoverage by updating your profile picture on WhatsApp.


Twitter Banners


Zoom Backgrounds


UHC Day 2024 PPT Template

Mobilize your government

Writing to your decision makers and government officials is an effective way to help accelerate action on UHC and share our views with those who make daily decisions on our lives. We have the power and responsibility to influence them and take an active role in shaping our country and communities. 

Make the case for universal health coverage. Write an advocacy letter to your decision makers today!

Find out how