Toolkit for Campaigners

Each year, the UHC campaign and its partners publishes a Toolkit for Campaigners in the leadup to 12.12. The Toolkit features background information, thematic messaging, graphics, templates, and other resources to help campaigners amplify calls for Health For All.


See below for the 2023 Toolkit.



UHC Day 2023 was Tuesday, 12 December.

Key Twitter/X handles: @UHC_Day, @UHC2030, @CSOs4UHC, @UN, @WHO, @WBG_Health, @OECD_Social

Main hashtags: #HealthForAll #UHCDay #UniversalHealthCoverage

Beyond health and well-being, UHC also contributes to social inclusion, equality, ending poverty, economic growth and human dignity.


The UHC Day 2023 Social Calendar featured suggested messages to connect UHC with other key global moments and strengthen the call for #HealthForAll across sectors and issue areas.

Campaign Theme

The need for #UniversalHealthCoverage is more visible now than ever before. We need #HealthForAll for an effective pandemic response, equitable recovery, & progress towards the #GlobalGoals. Do you agree? Show your support on #UHCDay this 12 December.

Do you believe all people should have access to the health services they need without suffering financial hardship? Join the call this  #UHCDay this 12 December! Join the call for leaders to invest in health systems that leave no one’s health behind.

The goal: #UniversalHealthCoverage and health security.

The means: strengthening health systems globally.

The approach: #PrimaryHealthCare, as the best way to meet communities’ needs and involve them in decision-making.

Join the movement: #UHCDay

UHC Day 2023 Theme:
Health For All: Time For Action

The United Nations High-Level Meeting on Universal Health Coverage, held on 21 September 2023, reaffirmed that healthy people are the foundation of healthy societies and economies, and that UHC is central to achieving all of the Sustainable Development Goals.


And yet:

  • Half of the world’s population does not have access to essential health services.
  • An estimated 2 billion people face financial hardship due to out-of-pocket health expenses, including 344 million people living in extreme poverty.
  • Since the launch of the SDGs in 2015 – even before the COVID-19 pandemic – the expansion of health service coverage had stalled and financial protection had deteriorated.

The pandemic has set countries further back in their journey towards universal health coverage. It has also showed why UHC is so important.

Social Media Copy

The right to quality health services and financial protection is universal. This #UHCDay, we call on leaders to take immediate steps to achieve #HealthForAll by 2030.

The clock is ticking. The time for action is now.

Half of the world’s population still lacks access to essential health services, and almost 25% faces financial hardship due to out-of-pocket health spending. This is a human rights violation.


This #UHCDay, we urge leaders to invest in resilient and equitable health systems.

Health is a fundamental human right.


This #UHCDay, we’re calling for immediate global action.


Our goal: Accessible and affordable health services for everyone, everywhere.


The time to act is now.

Everyone has different health needs. But everyone, everywhere, needs quality health services and financial protection.


This #UHCDay, we are holding leaders to account for their commitments made at the #UHCHLM. Turn your words into action and make #HealthForAll a reality by 2030.

2023 Subthemes

UHC Day 2023 subthemes focused on specific actions to get us back on track to achieve universal health coverage by 2030:

  • Invest in universal health coverage
  • Strengthen health systems
  • Expand primary health care
  • Work across sectors and communities
  • Promote innovation to reach everyone

What is #UniversalHealthCoverage?

The idea that *all* people can obtain the quality health services they need, wherever they are in the world, without suffering financial hardship. #UHCDay #HealthforAll

The uneven distribution of #COVID19 vaccines worldwide is a lesson about what happens when we don’t prioritize #HealthForAll. 

This #UHCDay, let’s call on world leaders to #LeaveNoOneBehind. It’s time to balance the scales. ⚖️ 👉

A health system that leaves the most vulnerable groups at risk is a health system in crisis. 

We must prioritize the needs of those most likely to be left behind to build systems that work for all. #HealthForAll #UHCDay

The #COVID19 pandemic and response has made it clearer than ever that health coverage within and across countries is deeply uneven. This is unacceptable.

Join in this #UHCDay to stand for equitable health systems that #LeaveNoOneBehind.

#UniversalHealthCoverage is about ensuring everyone, everywhere has the care they need — for non-communicable diseases, sexual & reproductive health & more.

Achieving #HealthForAll means every person has a chance to thrive from birth throughout their entire lifetime. #UHCDay

The #COVID19 pandemic has disproportionately impacted women and girls, threatening years of progress in sexual & reproductive health, reproductive rights, education & more. 

It’s time to center them in pandemic response & recovery to achieve #HealthForAll. #UHCDay

#COVID19 has reached nearly everyone. But health coverage still hasn’t. 🌎

It’s time for bold change. Will you join the call for #HealthforAll this #UHCDay? 


On this #UHCDay, let’s think critically about who shapes health systems: Who makes decisions? Who is consulted? Whose voice is missing? 

To reach #HealthForAll, we must challenge power dynamics and balance the scales of inequity.

Invest in Universal Health Coverage

Investing more and better in UHC benefits all of society, because UHC reduces poverty and promotes equity and social cohesion.

It’s time for local, national and global leaders to prioritize financing for health services and financial protection, so that everyone can access quality health services without falling into poverty.

This includes investing in all of the systems that address health and well-being as well as in a well-trained, well-paid health and care workforce.

Social Media Copy

This #UHCDay, we call on leaders to invest in #UniversalHealthCoverage to:

– Lift people out of poverty
– Protect against public health crises
– Advance the #SDGs
– Ensure the fundamental right to health

We’ve heard the commitments. Now it’s time for action.

To achieve #HealthForAll by 2030, leaders must invest in strong health systems, increase public health financing and lower out-of-pocket costs. Particularly for the poorest and most vulnerable.


This #UHCDay, we urge leaders to adopt national spending targets to make this happen.

Health and care workers are the backbone of a well-functioning health system.

This #UHCDay, we urge our leaders to:

– Increase investments to retain, expand and protect health and care workers
– Ensure decent working conditions
– Address gender pay gaps

Strengthen Health Systems

The need for more resilient health systems – especially in the face of climate change and increased risk of pandemics – has never been more urgent.

It’s time to build equitable and resilient health systems with primary health care as a foundation, and to connect universal health coverage with health security.

This is the best way to protect communities, particularly vulnerable populations, to prepare for and respond effectively to health threats, and to ensure the continuity of essential health services – in crisis and calm.

Social Media Copy

Stronger health systems based on primary health care are key to reducing inequities, removing barriers to health services, and preventing, detecting and responding to health emergencies.

This #UHCDay, we call on leaders to strengthen health systems to promote #HealthSecurity.

This #UHCDay, we urge leaders to put primary health care at the center of pandemic prevention, preparedness, response and recovery.

This is the best way to ensure continued access to essential health services during outbreaks and to identify and address health threats early.

Climate change is one of the biggest threats to human health. It increases the risk of:

– Infectious diseases
– Natural disasters
– Food insecurity

This #UHCDay, we’re calling for stronger health systems that protect everyone, everywhere.

Expand Primary Health Care

Primary health care is the foundation of UHC and people’s first line of defense against illness and disease. It is also the most inclusive, cost-effective approach to achieving health for all and protecting communities from health crises.

It’s time to expand primary health care interventions, including health promotion and disease prevention, that respond to people’s needs throughout their lives, address the determinants of health, and empower individuals, families and communities to take charge of their own health.

Social Media Copy

#PrimaryHealthCare is the most effective, efficient way to ensure that health policies and services respond to people’s needs, in crisis and in calm.

This #UHCDay, we call on governments to get #UniversalHealthCoverage back on track by investing in primary health care.

This #UHCDay, we call on governments to invest in #HealthForAll with a primary health care focus.

This includes strengthening the health and care workforce, which is the backbone of every health system.

This is the best way to ensure health services reach everyone, everywhere.

Primary health care can deliver 90% of the essential health services people need.

This #UHCDay, we’re calling on leaders to increase budget allocations for primary health care.

The time to act is now.

Work Across Sectors and Communities

To achieve health and well-being, governments must look beyond health services and address the environmental, social and behavioural factors that affect health.


They must also listen to communities – including people of all ages and genders – and involve them in decision-making processes.


This is the best way to ensure that health policies and programs meet people’s needs and leave no one behind.

Social Media Copy

This #UHCDay, we call on leaders to institutionalize social participation and listen to the voices of local communities, including women, youth and those affected by climate, health and humanitarian crises.


This is key if we wish to ensure the fundamental right to health.

To achieve #UniversalHealthCoverage, communities must be empowered to make informed decisions & participate in decision-making processes affecting their health.


This #UHCDay, we urge leaders to adopt national health policy frameworks with inclusive, participatory mechanisms.

#UniversalHealthCoverage requires collaboration across health priorities and beyond the health sector.


This #UHCDay, we remind leaders to address all of the factors that affect health, including where people live and the way they eat, work and move.

Promote Innovation to Reach Everyone

Innovation across the health system – from health care delivery to policy-making and funding – is vital to advancing universal health coverage and overcoming barriers to access, affordability and quality.

It’s time to promote innovations that improve the effectiveness and efficiency of our health systems and that protect the health of everyone, everywhere.

Social Media Copy

Innovation is vital to advancing #UniversalHealthCoverage – from healthcare delivery, technology and policy-making to overcoming barriers to access and affordability.

This #UHCDay, we call on leaders to promote innovation to get us back on track to achieving #HealthForAll.

Everyone’s health needs differ. But everyone, everywhere, needs access to quality health services and financial protection.

This #UHCDay, we urge leaders to prioritize new ways of doing things – from health policies and partnerships to community health initiatives.

This #UHCDay, we’re calling for greater and more reliable investments in new technologies and digital health.

It’s time to promote policies, laws and regulations that improve the cost-effectiveness of health systems and the efficiency of service delivery.

UHC Day 2021 Champion Graphics

Elizabeth Cousens, President, UN Foundation
Ambassador Enrique A. Manalo, Permanent Representative of the Philippines, United Nations
Ambassador T.S. Tirumurti, Permanent Representative of India, United Nations
Berry Vrbanovic, Mayor, Kitchener, Canada
Carola Gunnarsson, Mayor, Sala, Sweden
Rohey Malick Lowe, Mayor, Banjul, The Gambia
Li Mingyuan, Mayor, Xi’an, China; Co-President, UCLG
Ada Colau, Mayor, Barcelona, Spain; Special Envoy for the New Urban Agenda, UCLG
Khuat Thi Hai Oanh, Executive Director, Center for Supporting Community Development Initiatives (SCDI), Vietnam
Peter Sands, Executive Director, The Global Fund to Fight AIDS, Tuberculosis and Malaria
Dr. Akihito Watabe, Task Lead (UHC Day Coordination Group) UHC2030
Sarah Kline, Founder and CEO, United for Global Mental Health
Gina Agiostratidou, Program Director, Helmsley Charitable Trust’s Type 1 Diabetes (T1D) Program, The Leona M. and Harry B. Helmsley Charitable Trust
Naveen Rao, Senior Vice President for Health, The Rockfeller Foundation
Madhukar Pai, Professor, McGill University
Professor Agnes Binagwaho, Vice Chancellor, University of Global Health Equity
Yacine Diop Djibo, Founder & Executive Director, Speak Up Africa
Dr. Jeff Markuns, Executive Director, Primary Health Care Performance Initiative
Lloyd Jose Nunag, Advisory Group Member, CSEM UHC2030
Delphine O, Ambassador for Gender Equality, French Ministry of Foreign Affairs
Eliana Monteforte, Director of Special Projects, Global Health Council
Amy Boldosser-Boesch, Senior Director, Health Policy, Advocacy & Engagement, Management Sciences for Health
Monica Geingos, First Lady of the Republic of Namibia, Office of the President, Republic of Namibia
Julia Tainijoki-Seyer, Senior Medical Advisor, World Medical Association
Maxwell Antwi, PharmAccess Foundation
Anamaria Bejar, Global Director of Advocacy, International Planned Parenthood Federation
Javier Hourcade Bellocq, Member, Community Based Organizations, UHC2030 Steering Committee / CSEM
Smitha Sadasivan, Member, Multiple Sclerosis Society of India – Chennai Chapter
Nupur Lalvani, Founder & Director, Blue Circle Diabetes Foundation
Sergiy Kyslytsya, Permanent Representative, Permanent Mission of Ukraine to the UN
H.E. Arrmanatha C. Nasir, Permanent Representative, Permanent Mission of the Republic of Indonesia to the UN
Rt. Hon. Helen Clark, Board Chair, PMNCH
Ibtihal Fadhil, President, Eastern Mediterranean NCD Alliance
Dr. Abdourahmane Diallo, CEO, RBM Partnership to End Malaria
Maaya Wakasugi, Calligraphy Artist
Juan Ramón de la Fuente, Amabassador, Permanent Representative, Mission of Mexico to the UN
Carolina Cosse, Mayor, Montevideo, Uruguay

Tell Your Country: Leave No One’s Health Behind

Click the dropdown menu for a tweet that can be shared to tell your country leaders to leave no one’s health behind. Download the accompanying graphic to share along with the below tweet or customize with your own message.

This #UHCDay, I call on Afghanistan 🇦🇫 Albania 🇦🇱 Algeria 🇩🇿 Andorra 🇦🇩 Angola 🇦🇴 Antigua and Barbuda 🇦🇬 Argentina 🇦🇷 Armenia 🇦🇲 Australia 🇦🇺 Austria 🇦🇹 Azerbaijan 🇦🇿 the Bahamas 🇧🇸 Bahrain 🇧🇭 Bangladesh 🇧🇩 Barbados 🇧🇧 Belarus 🇧🇾 Belgium 🇧🇪 Belize 🇧🇿 Benin 🇧🇯 Bhutan 🇧🇹 Bolivia 🇧🇴 Bosnia and Herzegovina 🇧🇦 Botswana 🇧🇼 Brazil 🇧🇷 Brunei 🇧🇳 Bulgaria 🇧🇬 Burkina Faso 🇧🇫 Burundi 🇧🇮 Cabo Verde 🇨🇻 Cambodia 🇰🇭 Cameroon 🇨🇲 Canada 🇨🇦 Central African Republic 🇨🇫 Chad 🇹🇩 Chile 🇨🇱 China 🇨🇳 Colombia 🇨🇴 the Comoros 🇰🇲 the Democratic Republic of the Congo 🇨🇩 Congo 🇨🇬 Costa Rica 🇨🇷 Côte d’Ivoire 🇨🇮 Croatia 🇭🇷 Cuba 🇨🇺 Cyprus 🇨🇾 Czechia 🇨🇿 Denmark 🇩🇰 Djibouti 🇩🇯 Dominica 🇩🇲 the Dominican Republic 🇩🇴 Ecuador 🇪🇨 Egypt 🇪🇬 El Salvador 🇸🇻 Equatorial Guinea 🇬🇶 Eritrea 🇪🇷 Estonia 🇪🇪 Eswatini 🇸🇿 Ethiopia 🇪🇹 Fiji 🇫🇯 Finland 🇫🇮 France 🇫🇷 Gabon 🇬🇦 Gambia 🇬🇲 Georgia 🇬🇪 Germany 🇩🇪 Ghana 🇬🇭 Greece 🇬🇷 Grenada 🇬🇩 Guatemala 🇬🇹 Guinea 🇬🇳 Guinea-Bissau 🇬🇼 Guyana 🇬🇾 Haiti 🇭🇹 Honduras 🇭🇳 Hungary 🇭🇺 Iceland 🇮🇸 India 🇮🇳 Indonesia 🇮🇩 Iran 🇮🇷 Iraq 🇮🇶 Ireland 🇮🇪 Israel 🇮🇱 Italy 🇮🇹 Jamaica 🇯🇲 Japan 🇯🇵 Jordan 🇯🇴 Kazakhstan 🇰🇿 Kenya 🇰🇪 Kiribati 🇰🇮 Kuwait 🇰🇼 Kyrgyzstan 🇰🇬 Laos 🇱🇦 Latvia 🇱🇻 Lebanon 🇱🇧 Lesotho 🇱🇸 Liberia 🇱🇷 Libya 🇱🇾 Liechtenstein 🇱🇮 Lithuania 🇱🇹 Luxembourg 🇱🇺 Madagascar 🇲🇬 Malawi 🇲🇼 Malaysia 🇲🇾 the Maldives 🇲🇻 Mali 🇲🇱 Malta 🇲🇹 the Marshall Islands 🇲🇭 Mauritania 🇲🇷 Mauritius 🇲🇺 Mexico 🇲🇽 Micronesia 🇫🇲 Moldova 🇲🇩 Monaco 🇲🇨 Mongolia 🇲🇳 Montenegro 🇲🇪 Morocco 🇲🇦 Mozambique 🇲🇿 Myanmar 🇲🇲 Namibia 🇳🇦 Nauru 🇳🇷 Nepal 🇳🇵 the Netherlands 🇳🇱 New Zealand 🇳🇿 Nicaragua 🇳🇮 Niger 🇳🇪 Nigeria 🇳🇬 North Korea 🇰🇵 North Macedonia 🇲🇰 Norway 🇳🇴 Oman 🇴🇲 Pakistan 🇵🇰 Palau 🇵🇼 Panama 🇵🇦 Papua New Guinea 🇵🇬 Paraguay 🇵🇾 Peru 🇵🇪 the Philippines 🇵🇭 Poland 🇵🇱 Portugal 🇵🇹 Qatar 🇶🇦 Romania 🇷🇴 Russia 🇷🇺 Rwanda 🇷🇼 St. Kitts and Nevis 🇰🇳 St. Lucia 🇱🇨 St. Vincent and the Grenadines 🇻🇨 Samoa 🇼🇸 San Marino 🇸🇲 São Tomé and Príncipe 🇸🇹 Saudi Arabia 🇸🇦 Senegal 🇸🇳 Serbia 🇷🇸 Seychelles 🇸🇨 Sierra Leone 🇸🇱 Singapore 🇸🇬 Slovakia 🇸🇰 Slovenia 🇸🇮 Solomon Islands 🇸🇧 Somalia 🇸🇴 South Africa 🇿🇦 South Korea 🇰🇷 South Sudan 🇸🇸 Spain 🇪🇸 Sri Lanka 🇱🇰 the Sudan 🇸🇩 Suriname 🇸🇷 Sweden 🇸🇪 Switzerland 🇨🇭 Syria 🇸🇾 Tajikistan 🇹🇯 Tanzania 🇹🇿 Thailand 🇹🇭 Timor-Leste 🇹🇱 Togo 🇹🇬 Tonga 🇹🇴 Trinidad and Tobago 🇹🇹 Tunisia 🇹🇳 Turkey 🇹🇷 Turkmenistan 🇹🇲 Tuvalu 🇹🇻 Uganda 🇺🇬 Ukraine 🇺🇦 the United Arab Emirates 🇦🇪 the United Kingdom 🇬🇧 the United States 🇺🇸 Uruguay 🇺🇾 Uzbekistan 🇺🇿 Vanuatu 🇻🇺 Venezuela 🇻🇪 Vietnam 🇻🇳 Yemen 🇾🇪 Zambia 🇿🇲 Zimbabwe 🇿🇼 to invest in health systems that leave no one's health behind. #HealthForAll.

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Champion Graphics

Theme Graphics for X/Twitter/Facebook/LinkedIn

Theme Graphics for Instagram

Translated Subtheme Graphics

Key Background

High-Level Meeting on Universal Health Coverage

On 21 September 2023, heads of state and government convened at the United Nations General Assembly for the High-level Meeting on Universal Health Coverage, Expanding our ambition for health and well-being in a post-COVID world, where they approved the Political Declaration on UHC and re-committed to making health for all a reality by 2030.

During the meeting, Member States unanimously recognized that UHC is fundamental to achieving all of the Sustainable Development Goals, including those related to poverty eradication, access to education, gender equality, climate change and building peaceful and inclusive societies.

They also reaffirmed that the way forward to making progress towards UHC needs to be based on a people-centered primary health care approach.

We’ve heard the commitments. Now it’s time for action.


For more information about the High-Level Meeting:

Tracking Universal Health Coverage: 2023 Global Monitoring Report

Ahead of the UN High-Level Meeting on UHC, the World Health Organization and World Bank published Tracking Universal Health Coverage: 2023 Global Monitoring Report. According to the report, the world is off-track to make significant progress towards UHC by 2030.

Improvements to health service coverage have stagnated since 2015, and the proportion of the population that faced catastrophic levels of out-of-pocket health spending has increased.

Following the launch of the report, the Civil Society Engagement Mechanism for UHC2030 published commentary to highlight civil society perspectives on progress toward UHC and calls to action for governments.

It is time to get progress towards universal health coverage for all back on track. Millions of lives depend on it.

For more information about the 2023 monitoring report:,

Personalize Your Social Media & Virtual Meetings

Champion Graphics

Show your support for #HealthForAll by adding a frame to your Twitter or Facebook profile picture. Visit the Twibbon campaign to connect your Twitter or Facebook account and add the frame for the world to see.

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Customizable Graphics

Use this template to create your own graphics for UHC Day.

Use this template to create your own quote cards for UHC Day.

Stand in Solidarity

Add the UHC Day umbrella to your own campaign materials to stand in solidarity with the global movement.



UHC Day logos are copyright-free and designed for public use. As long as the logo is used in accordance with the UHC umbrella brand guidelines, it does not require approval

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