Campaign Toolkit

In the world we want, all people can access quality health services without financial hardship. Universal health coverage lifts people out of poverty, promotes the well-being of families and communities, protects against public health crises, and moves us toward #HealthForAll.


We can build the world we want together. The road to this year’s High-Level Meeting on UHC runs through UHC Day on 12.12.


Use the messages, graphics and resources in this toolkit to support your advocacy for #HealthForAll.

Join the Conversation

Hashtags: #HealthForAll #UHCDay

Handles: @UHC_Day @UHC2030 @CSOs4UHC @UN @WHO @WBG_Health

Tag these handles in your UHC Day posts for a like or retweet!

Get Ready for UHC Day: Suggested Messages

Stay tuned for suggested messages for UHC Day 2023!

For now, use the messages and graphics from UHC Day 2022 below to mobilize your networks. Be sure to share your individual and organizational plans on social media. Make sure to personalize content according to your interests, audiences and preferred social media platforms—and to pair them with a graphic or a link.


The need for #UniversalHealthCoverage is more visible now than ever before. We need #HealthForAll for an effective pandemic response, equitable recovery, & progress towards the #GlobalGoals. Do you agree? Show your support on #UHCDay this 12 December.

Do you believe all people should have access to the health services they need without suffering financial hardship? Join the call this  #UHCDay this 12 December! Join the call for leaders to invest in health systems that leave no one’s health behind.

The goal: #UniversalHealthCoverage and health security.

The means: strengthening health systems globally.

The approach: #PrimaryHealthCare, as the best way to meet communities’ needs and involve them in decision-making.

Join the movement: #UHCDay

The World We Want Starts With:



For health systems to work, they must work for everyone – no matter who they are, where they live, or how much money they have. Equitable health coverage puts women, children, adolescents, and the most vulnerable first because they face the most significant barriers to essential care.

What is #UniversalHealthCoverage?

The idea that *all* people can obtain the quality health services they need, wherever they are in the world, without suffering financial hardship. #UHCDay #HealthforAll

The uneven distribution of #COVID19 vaccines worldwide is a lesson about what happens when we don’t prioritize #HealthForAll. 

This #UHCDay, let’s call on world leaders to #LeaveNoOneBehind. It’s time to balance the scales. ⚖️ 👉

A health system that leaves the most vulnerable groups at risk is a health system in crisis. 

We must prioritize the needs of those most likely to be left behind to build systems that work for all. #HealthForAll #UHCDay

The #COVID19 pandemic and response has made it clearer than ever that health coverage within and across countries is deeply uneven. This is unacceptable.

Join in this #UHCDay to stand for equitable health systems that #LeaveNoOneBehind.

#UniversalHealthCoverage is about ensuring everyone, everywhere has the care they need — for non-communicable diseases, sexual & reproductive health & more.

Achieving #HealthForAll means every person has a chance to thrive from birth throughout their entire lifetime. #UHCDay

The #COVID19 pandemic has disproportionately impacted women and girls, threatening years of progress in sexual & reproductive health, reproductive rights, education & more. 

It’s time to center them in pandemic response & recovery to achieve #HealthForAll. #UHCDay

#COVID19 has reached nearly everyone. But health coverage still hasn’t. 🌎

It’s time for bold change. Will you join the call for #HealthforAll this #UHCDay? 


On this #UHCDay, let’s think critically about who shapes health systems: Who makes decisions? Who is consulted? Whose voice is missing? 

To reach #HealthForAll, we must challenge power dynamics and balance the scales of inequity.



We all deserve a health system we know will be there for us throughout our lifespan. Trusted health systems provide high-quality services in primary care clinics and hospitals, equip and support frontline community health workers, and offer transparent health.


The pandemic has overwhelmed health systems and disrupted essential services all over the 🌏, putting millions at risk.

By building stronger health systems, we can ensure that future threats do not derail progress towards #HealthForAll ever again. #UHCDay

As we enter the third year of the #COVID19 pandemic, we have no choice but to strengthen our health systems. 🏥 

Without a strong foundation based on #PrimaryHealthCare, we can’t achieve #UniversalHealthCoverage or health security goals. #UHCDay

We must do more to support #healthworkers as the first responders to our current crisis and the backbone of resilient, equitable health systems. 

#UniversalHealthCoverage requires protecting those who protect us every day. #UHCDay

To build resilient health systems that can deliver #UniversalHealthCoverage, we must invest in a strong health workforce, including community health workers. 

Join us in calling for action this #UHCDay: Pay, Train, Protect.

The #COVID19 pandemic has exposed & widened cracks in the foundations of health systems. 

Now, we have a responsibility to learn from these lessons and intentionally rebuild strong, equitable health systems that #LeaveNoOneBehind. 🛠 #UHCDay

Accurate and disaggregated data is essential to understanding health needs and rebuilding health systems that #LeaveNoOneBehind. 

On this #UHCDay, we’re calling on leaders to leverage the power of #data to deliver care to everyone who needs it.

The 🌎 can’t afford to fall farther behind on childhood #immunization, cancer screenings, HIV care, or responses to other epidemics disrupted by the pandemic.

We must strengthen health systems now to protect essential services before the next crisis. #UHCDay

Healthy Environments


Our health is influenced by the environment in which we live, learn, grow, work and play. These conditions can have a massive effect on our health. UHC goes hand-in-hand with empowering communities to build healthy environments that promote holistic physical, mental and social well-being.

Everyone, everywhere should be able to access the health care they need without suffering financial hardship. 💰

Join the call this #UHCDay to increase funding for health & reduce out-of-pocket costs to ensure #HealthforAll.

Health is an investment, not a cost.

*Now* is the time for more and better-directed investments in the foundations of health systems. #HealthforAll #UHCDay

#PrimaryHealthCare (PHC) is the surest path to #HealthForAll.

Governments must step up investments to unlock PHC’s potential in delivering health services when and where people need them most: right in their communities. #UHCDay

Why should countries invest in #UniversalHealthCoverage?

-UHC promotes healthier communities

-UHC lifts people out of poverty

-UHC protects against public health crises

-UHC brings us closer to #HealthForAll


Policymakers must prioritize #publichealth financing, fund essential services and remove financial barriers to create safety nets that support the most vulnerable. 

#HealthforAll ensures we #LeaveNoOneBehind. #UHCDay

No one should be pushed into poverty paying for health services. 

Leaders must act now to fund essential services and stop the catastrophic rise in out-of-pocket health spending around the world. #UHCDay



Investing in #HealthForAll is the backbone of a prosperous society. Increasing public financing for health and reducing out-of-pocket health costs saves lives, builds resilience against pandemic threats, and advances the Sustainable Development Goals beyond health.

Where there is political will, there is a way to achieve #UniversalHealthCoverage. 

Governments are responsible for building and safeguarding systems that leave no one behind, starting with health. #UHCDay 


The #COVID19 pandemic has magnified what’s at stake when people lose trust in public systems to protect their health, financial wellbeing and futures. 

Leaders have a responsibility to act. Let’s hold them accountable, this #UHCDay and every day.

We can’t afford to let landmark global commitments to #UniversalHealthCoverage fall by the wayside. 

It’s time for governments to act on their commitments and jumpstart resolve for achieving  #HealthforAll. #UHCDay

Health systems that can deliver #UniversalHealthCoverage are accountable to the people, which means they include space for all voices in decision-making.

This #UHCDay, share how policymakers can support inclusive governance:

Every country’s health needs are different. But everyone, in every country, needs health coverage. 

Let’s hold leaders accountable to build health systems that #LeaveNoOneBehind. #UHCDay 

In 2019, the @UN held a high-level meeting (HLM) to sign the historical Political Declaration to achieve #UniversalHealthCoverage by 2030.

Ahead of the 2023 HLM, let’s call on leaders to fulfill the promise of equitable, resilient health systems. #UHCDay

#UniversalHealthCoverage supports the #GlobalGoals through a shared commitment to:

-Eradicate poverty ⚖️

-Ensure education equity 📚

-Achieve gender equality ⚥

Hold leaders accountable to #HealthforAll by 2030. #UHCDay



COVID-19 and overlapping humanitarian and climate crises have made every country’s journey to #HealthForAll more urgent. Now is the time for leaders to take action to meet their universal health coverage commitments and for civil society to hold leaders accountable.

#COVID19 has shown the interconnectedness of our world. 

We can’t end or recover from the pandemic without international cooperation. This #UHCDay and every day, we must fight together for #HealthForAll.

Achieving #UniversalHealthCoverage requires the cooperation of diverse stakeholders:

-Country leaders

-Local governments

-The private sector

-Civil society


-UN agencies 

& more.

Let’s hold them *all* accountable to work together. #UHCDay

Global solidarity 🌎 🤝 is key to achieving #HealthforAll by 2030. 

It’s essential that we work together to make the most of limited global resources, including #COVID19 vaccines and lifesaving medical supplies, to #LeaveNoOneBehind. #UHCDay

Progress toward #UniversalHealthCoverage (UHC) can help move the needle forward in *all* areas of human development. 

Collaboration is crucial for UHC and the #GlobalGoals. Together, we can achieve #HealthforAll. 


How can we achieve #UniversalHealthCoverage by 2030? ⬇️ 

Collaboration across issue areas, sectors and countries. 

It’s essential for sharing lessons, finding common ground and mobilizing a broad base of support for #UniversalHealthCoverage. #UHCDay

This #UHCDay, let’s work together to get the #GlobalGoals back on track. 🌎 📈

We must evaluate where we are falling behind and make sure steps backward due #COVID19 do not become permanent trends. #LeaveNoOneBehind


Stay tuned for design files to customize these graphics for your local language and needs. You may make small adjustments to the designs if needed, but please do not make large layout changes.

If you translate these graphics into your local language, please share them with us using this form to be featured on the UHC Day resources page.




Instagram & WhatsApp

UHC Day 2021 Champion Graphics

Elizabeth Cousens, President, UN Foundation
Ambassador Enrique A. Manalo, Permanent Representative of the Philippines, United Nations
Ambassador T.S. Tirumurti, Permanent Representative of India, United Nations
Berry Vrbanovic, Mayor, Kitchener, Canada
Carola Gunnarsson, Mayor, Sala, Sweden
Rohey Malick Lowe, Mayor, Banjul, The Gambia
Li Mingyuan, Mayor, Xi’an, China; Co-President, UCLG
Ada Colau, Mayor, Barcelona, Spain; Special Envoy for the New Urban Agenda, UCLG
Khuat Thi Hai Oanh, Executive Director, Center for Supporting Community Development Initiatives (SCDI), Vietnam
Peter Sands, Executive Director, The Global Fund to Fight AIDS, Tuberculosis and Malaria
Dr. Akihito Watabe, Task Lead (UHC Day Coordination Group) UHC2030
Sarah Kline, Founder and CEO, United for Global Mental Health
Gina Agiostratidou, Program Director, Helmsley Charitable Trust’s Type 1 Diabetes (T1D) Program, The Leona M. and Harry B. Helmsley Charitable Trust
Naveen Rao, Senior Vice President for Health, The Rockfeller Foundation
Madhukar Pai, Professor, McGill University
Professor Agnes Binagwaho, Vice Chancellor, University of Global Health Equity
Yacine Diop Djibo, Founder & Executive Director, Speak Up Africa
Dr. Jeff Markuns, Executive Director, Primary Health Care Performance Initiative
Lloyd Jose Nunag, Advisory Group Member, CSEM UHC2030
Delphine O, Ambassador for Gender Equality, French Ministry of Foreign Affairs
Eliana Monteforte, Director of Special Projects, Global Health Council
Amy Boldosser-Boesch, Senior Director, Health Policy, Advocacy & Engagement, Management Sciences for Health
Monica Geingos, First Lady of the Republic of Namibia, Office of the President, Republic of Namibia
Julia Tainijoki-Seyer, Senior Medical Advisor, World Medical Association
Maxwell Antwi, PharmAccess Foundation
Anamaria Bejar, Global Director of Advocacy, International Planned Parenthood Federation
Javier Hourcade Bellocq, Member, Community Based Organizations, UHC2030 Steering Committee / CSEM
Smitha Sadasivan, Member, Multiple Sclerosis Society of India – Chennai Chapter
Nupur Lalvani, Founder & Director, Blue Circle Diabetes Foundation
Sergiy Kyslytsya, Permanent Representative, Permanent Mission of Ukraine to the UN
H.E. Arrmanatha C. Nasir, Permanent Representative, Permanent Mission of the Republic of Indonesia to the UN
Rt. Hon. Helen Clark, Board Chair, PMNCH
Ibtihal Fadhil, President, Eastern Mediterranean NCD Alliance
Dr. Abdourahmane Diallo, CEO, RBM Partnership to End Malaria
Maaya Wakasugi, Calligraphy Artist
Juan Ramón de la Fuente, Amabassador, Permanent Representative, Mission of Mexico to the UN
Carolina Cosse, Mayor, Montevideo, Uruguay

Tell Your Country: Leave No One’s Health Behind

Click the dropdown menu for a tweet that can be shared to tell your country leaders to leave no one’s health behind. Download the accompanying graphic to share along with the below tweet or customize with your own message.

This #UHCDay, I call on Afghanistan 🇦🇫 Albania 🇦🇱 Algeria 🇩🇿 Andorra 🇦🇩 Angola 🇦🇴 Antigua and Barbuda 🇦🇬 Argentina 🇦🇷 Armenia 🇦🇲 Australia 🇦🇺 Austria 🇦🇹 Azerbaijan 🇦🇿 the Bahamas 🇧🇸 Bahrain 🇧🇭 Bangladesh 🇧🇩 Barbados 🇧🇧 Belarus 🇧🇾 Belgium 🇧🇪 Belize 🇧🇿 Benin 🇧🇯 Bhutan 🇧🇹 Bolivia 🇧🇴 Bosnia and Herzegovina 🇧🇦 Botswana 🇧🇼 Brazil 🇧🇷 Brunei 🇧🇳 Bulgaria 🇧🇬 Burkina Faso 🇧🇫 Burundi 🇧🇮 Cabo Verde 🇨🇻 Cambodia 🇰🇭 Cameroon 🇨🇲 Canada 🇨🇦 Central African Republic 🇨🇫 Chad 🇹🇩 Chile 🇨🇱 China 🇨🇳 Colombia 🇨🇴 the Comoros 🇰🇲 the Democratic Republic of the Congo 🇨🇩 Congo 🇨🇬 Costa Rica 🇨🇷 Côte d’Ivoire 🇨🇮 Croatia 🇭🇷 Cuba 🇨🇺 Cyprus 🇨🇾 Czechia 🇨🇿 Denmark 🇩🇰 Djibouti 🇩🇯 Dominica 🇩🇲 the Dominican Republic 🇩🇴 Ecuador 🇪🇨 Egypt 🇪🇬 El Salvador 🇸🇻 Equatorial Guinea 🇬🇶 Eritrea 🇪🇷 Estonia 🇪🇪 Eswatini 🇸🇿 Ethiopia 🇪🇹 Fiji 🇫🇯 Finland 🇫🇮 France 🇫🇷 Gabon 🇬🇦 Gambia 🇬🇲 Georgia 🇬🇪 Germany 🇩🇪 Ghana 🇬🇭 Greece 🇬🇷 Grenada 🇬🇩 Guatemala 🇬🇹 Guinea 🇬🇳 Guinea-Bissau 🇬🇼 Guyana 🇬🇾 Haiti 🇭🇹 Honduras 🇭🇳 Hungary 🇭🇺 Iceland 🇮🇸 India 🇮🇳 Indonesia 🇮🇩 Iran 🇮🇷 Iraq 🇮🇶 Ireland 🇮🇪 Israel 🇮🇱 Italy 🇮🇹 Jamaica 🇯🇲 Japan 🇯🇵 Jordan 🇯🇴 Kazakhstan 🇰🇿 Kenya 🇰🇪 Kiribati 🇰🇮 Kuwait 🇰🇼 Kyrgyzstan 🇰🇬 Laos 🇱🇦 Latvia 🇱🇻 Lebanon 🇱🇧 Lesotho 🇱🇸 Liberia 🇱🇷 Libya 🇱🇾 Liechtenstein 🇱🇮 Lithuania 🇱🇹 Luxembourg 🇱🇺 Madagascar 🇲🇬 Malawi 🇲🇼 Malaysia 🇲🇾 the Maldives 🇲🇻 Mali 🇲🇱 Malta 🇲🇹 the Marshall Islands 🇲🇭 Mauritania 🇲🇷 Mauritius 🇲🇺 Mexico 🇲🇽 Micronesia 🇫🇲 Moldova 🇲🇩 Monaco 🇲🇨 Mongolia 🇲🇳 Montenegro 🇲🇪 Morocco 🇲🇦 Mozambique 🇲🇿 Myanmar 🇲🇲 Namibia 🇳🇦 Nauru 🇳🇷 Nepal 🇳🇵 the Netherlands 🇳🇱 New Zealand 🇳🇿 Nicaragua 🇳🇮 Niger 🇳🇪 Nigeria 🇳🇬 North Korea 🇰🇵 North Macedonia 🇲🇰 Norway 🇳🇴 Oman 🇴🇲 Pakistan 🇵🇰 Palau 🇵🇼 Panama 🇵🇦 Papua New Guinea 🇵🇬 Paraguay 🇵🇾 Peru 🇵🇪 the Philippines 🇵🇭 Poland 🇵🇱 Portugal 🇵🇹 Qatar 🇶🇦 Romania 🇷🇴 Russia 🇷🇺 Rwanda 🇷🇼 St. Kitts and Nevis 🇰🇳 St. Lucia 🇱🇨 St. Vincent and the Grenadines 🇻🇨 Samoa 🇼🇸 San Marino 🇸🇲 São Tomé and Príncipe 🇸🇹 Saudi Arabia 🇸🇦 Senegal 🇸🇳 Serbia 🇷🇸 Seychelles 🇸🇨 Sierra Leone 🇸🇱 Singapore 🇸🇬 Slovakia 🇸🇰 Slovenia 🇸🇮 Solomon Islands 🇸🇧 Somalia 🇸🇴 South Africa 🇿🇦 South Korea 🇰🇷 South Sudan 🇸🇸 Spain 🇪🇸 Sri Lanka 🇱🇰 the Sudan 🇸🇩 Suriname 🇸🇷 Sweden 🇸🇪 Switzerland 🇨🇭 Syria 🇸🇾 Tajikistan 🇹🇯 Tanzania 🇹🇿 Thailand 🇹🇭 Timor-Leste 🇹🇱 Togo 🇹🇬 Tonga 🇹🇴 Trinidad and Tobago 🇹🇹 Tunisia 🇹🇳 Turkey 🇹🇷 Turkmenistan 🇹🇲 Tuvalu 🇹🇻 Uganda 🇺🇬 Ukraine 🇺🇦 the United Arab Emirates 🇦🇪 the United Kingdom 🇬🇧 the United States 🇺🇸 Uruguay 🇺🇾 Uzbekistan 🇺🇿 Vanuatu 🇻🇺 Venezuela 🇻🇪 Vietnam 🇻🇳 Yemen 🇾🇪 Zambia 🇿🇲 Zimbabwe 🇿🇼 to invest in health systems that leave no one's health behind. #HealthForAll.

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To download, right click the image and select "Save Image As"

Champion Graphics

Personalize Your Social Media & Virtual Meetings

Graphics are also available in these languages: Arabic • Chinese • French • Russian • Spanish

Champion Graphics

Show your support for #HealthForAll by adding a frame to your Twitter or Facebook profile picture. Visit the Twibbon campaign to connect your Twitter or Facebook account and add the frame for the world to see.

Twitter Banners

Zoom Backgrounds


Customizable Graphics

Click on an image to open it in a new tab. To download, right-click and select “Save Image As…”

Stand in Solidarity

Add the UHC Day umbrella to your own campaign materials to stand in solidarity with the global movement.



UHC Day logos are copyright-free and designed for public use. As long as the logo is used in accordance with the UHC umbrella brand guidelines, it does not require approval

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Campaign Masks


Use the different design options below to produce your own reusable, non-medical fabric face masks this UHC Day. Generally speaking, the more complicated the design, the higher the production cost will be, so we have included a range of designs to fit your organization’s capacity.


Please note that no approval is required to produce masks using these design files. We simply ask that you follow the UHC umbrella brand guidelines for your design. You are also welcome to use the logos and branding at the bottom of this page to create designs of your own.

Design Option 1

Design Option 2

Guidelines on Fabric Masks


Please see here for detailed WHO mask guidelines. There may be different guidelines and/or restrictions in your local setting – please follow recommendations from your local authority (e.g., see CDC guidelines) on the production of non-medical fabric masks.

You are also encouraged to use the logos and brand guidelines below below and #HealthForAll to create your own digital or printed materials for this UHC Day. Stay tuned for the UHC Day 2022 theme messaging.