Campaign Toolkit

As we enter the third year of the COVID-19 pandemic, we have no choice but to strengthen our health systems to ensure they are equitable, resilient, and capable of meeting everyone’s needs. There is now an urgent opportunity for more and better investments in the foundations of health systems grounded in primary health care – to ensure that no one is left behind. We must hold leaders accountable for achieving the promise of health for all as part of COVID-19 response and recovery strategies.


Use the messages, graphics and resources in this toolkit to support your advocacy for #HealthForAll.

Join the Conversation

Primary Hashtags: #HealthForAll #UHCDay

Secondary Hashtag: #LeaveNoOneBehind

Handles: @UHC_Day @UHC2030 @CSOs4UHC @UN @WHO @WBG_Health

Tag these handles in your UHC Day posts for a like or retweet!

Get Ready for UHC Day 2021

Use the tweets and graphics below to mobilize your networks to get ready for UHC Day 2021! Be sure to share your individual and organizational plans on social media, and use this form to be added to the official 12.12 event map.

The need for #UniversalHealthCoverage is more visible now than ever before. We need #HealthForAll for an effective pandemic response, equitable recovery, & progress towards the #GlobalGoals. Do you agree? Show your support on #UHCDay this 12 December.

The pandemic has taught us that a threat anywhere is a threat everywhere.


That’s why we need strong health systems that #LeaveNoOneBehind, in crisis or calm. Join the call this #UHCDay on 12.12 for leaders to act on #UniversalHealthCoverage commitments.

Do you believe all people should have access to the health services they need without suffering financial hardship? Join the call this  #UHCDay this 12 December! Join the call for leaders to invest in health systems that leave no one’s health behind.

The goal: #UniversalHealthCoverage and health security.


The means: strengthening health systems globally.


The approach: #PrimaryHealthCare, as the best way to meet communities’ needs and involve them in decision-making.


Join the movement: #UHCDay

Suggested Messages

Explore the key messages below and expand the drop-down menus for suggested social media posts. Make sure to personalize the posts according to your interests, audiences and preferred social media platforms—and to pair them with a graphic or a link!

Equity: Balance the Scales to Ensure Fair Access to Care

The pandemic has exacerbated existing health inequities and forced vulnerable populations into even more precarious positions. It’s time to balance the scales to ensure temporary setbacks do not become permanent trends. Universal health coverage is about meeting everyone’s needs, no matter who or where they are.

What is #UniversalHealthCoverage?


The idea that *all* people can obtain the quality health services they need, wherever they are in the world, without suffering financial hardship. #UHCDay #HealthforAll

The uneven distribution of #COVID19 vaccines worldwide is a lesson about what happens when we don’t prioritize #HealthForAll. 


This #UHCDay, let’s call on world leaders to #LeaveNoOneBehind. It’s time to balance the scales. ⚖️ 👉

A health system that leaves the most vulnerable groups at risk is a health system in crisis. 


We must prioritize the needs of those most likely to be left behind to build systems that work for all. #HealthForAll #UHCDay

The #COVID19 pandemic and response has made it clearer than ever that health coverage within and across countries is deeply uneven. This is unacceptable.


Join in this #UHCDay to stand for equitable health systems that #LeaveNoOneBehind.

#UniversalHealthCoverage is about ensuring everyone, everywhere has the care they need — for non-communicable diseases, sexual & reproductive health & more.


Achieving #HealthForAll means every person has a chance to thrive from birth throughout their entire lifetime. #UHCDay

The #COVID19 pandemic has disproportionately impacted women and girls, threatening years of progress in sexual & reproductive health, reproductive rights, education & more. 


It’s time to center them in pandemic response & recovery to achieve #HealthForAll. #UHCDay

#COVID19 has reached nearly everyone. But health coverage still hasn’t. 🌎


It’s time for bold change. Will you join the call for #HealthforAll this #UHCDay? 



On this #UHCDay, let’s think critically about who shapes health systems: Who makes decisions? Who is consulted? Whose voice is missing? 


To reach #HealthForAll, we must challenge power dynamics and balance the scales of inequity.

Resilience: Create Health Systems that Protect Everyone in Crisis & Calm

The pandemic has exposed fault lines in the foundations of health systems. Now, we have a responsibility to learn from these lessons and intentionally rebuild equitable, resilient health systems and invest in a workforce that can withstand future threats.

The pandemic has overwhelmed health systems and disrupted essential services all over the 🌏, putting millions at risk.


By building stronger health systems, we can ensure that future threats do not derail progress towards #HealthForAll ever again. #UHCDay

As we enter the third year of the #COVID19 pandemic, we have no choice but to strengthen our health systems. 🏥 


Without a strong foundation based on #PrimaryHealthCare, we can’t achieve #UniversalHealthCoverage or health security goals. #UHCDay

We must do more to support #healthworkers as the first responders to our current crisis and the backbone of resilient, equitable health systems. 


#UniversalHealthCoverage requires protecting those who protect us every day. #UHCDay

To build resilient health systems that can deliver #UniversalHealthCoverage, we must invest in a strong health workforce, including community health workers. 


Join us in calling for action this #UHCDay: Pay, Train, Protect.

The #COVID19 pandemic has exposed & widened cracks in the foundations of health systems. 


Now, we have a responsibility to learn from these lessons and intentionally rebuild strong, equitable health systems that #LeaveNoOneBehind. 🛠 #UHCDay

Accurate and disaggregated data is essential to understanding health needs and rebuilding health systems that #LeaveNoOneBehind. 


On this #UHCDay, we’re calling on leaders to leverage the power of #data to deliver care to everyone who needs it.

The 🌎 can’t afford to fall farther behind on childhood #immunization, cancer screenings, HIV care, or responses to other epidemics disrupted by the pandemic.


We must strengthen health systems now to protect essential services before the next crisis. #UHCDay

Investment: Direct Funding Towards a Healthier, Safer Future

Health is an investment, not a cost. The pandemic presents an opportunity for governments to invest in strong health systems, increase public health financing, and lower catastrophic out-of-pocket costs to ensure everyone, everywhere can access affordable, quality care in times of crisis and calm.

Everyone, everywhere should be able to access the health care they need without suffering financial hardship. 💰


Join the call this #UHCDay to increase funding for health & reduce out-of-pocket costs to ensure #HealthforAll.

Health is an investment, not a cost.


*Now* is the time for more and better-directed investments in the foundations of health systems. #HealthforAll #UHCDay

#PrimaryHealthCare (PHC) is the surest path to #HealthForAll.


Governments must step up investments to unlock PHC’s potential in delivering health services when and where people need them most: right in their communities. #UHCDay

Why should countries invest in #UniversalHealthCoverage?


-UHC promotes healthier communities

-UHC lifts people out of poverty

-UHC protects against public health crises

-UHC brings us closer to #HealthForAll



Policymakers must prioritize #publichealth financing, fund essential services and remove financial barriers to create safety nets that support the most vulnerable. 


#HealthforAll ensures we #LeaveNoOneBehind. #UHCDay

No one should be pushed into poverty paying for health services. 


Leaders must act now to fund essential services and stop the catastrophic rise in out-of-pocket health spending around the world. #UHCDay

Accountability: Drive Stakeholders to Act for Accountability

We can’t afford to let landmark global commitments to universal health coverage fall by the wayside. ​​It’s time to hold leaders responsible for building and safeguarding systems that leave no one behind, starting with health. And in return, prioritizing UHC will unlock dividends for wellbeing and progress everywhere.

Where there is political will, there is a way to achieve #UniversalHealthCoverage. 


Governments are responsible for building and safeguarding systems that leave no one behind, starting with health. #UHCDay 



The #COVID19 pandemic has magnified what’s at stake when people lose trust in public systems to protect their health, financial wellbeing and futures. 


Leaders have a responsibility to act. Let’s hold them accountable, this #UHCDay and every day.

We can’t afford to let landmark global commitments to #UniversalHealthCoverage fall by the wayside. 


It’s time for governments to act on their commitments and jumpstart resolve for achieving  #HealthforAll. #UHCDay

Health systems that can deliver #UniversalHealthCoverage are accountable to the people, which means they include space for all voices in decision-making.

This #UHCDay, share how policymakers can support inclusive governance:

Every country’s health needs are different. But everyone, in every country, needs health coverage. 


Let’s hold leaders accountable to build health systems that #LeaveNoOneBehind. #UHCDay 

In 2019, the @UN held a high-level meeting (HLM) to sign the historical Political Declaration to achieve #UniversalHealthCoverage by 2030.


Ahead of the 2023 HLM, let’s call on leaders to fulfill the promise of equitable, resilient health systems. #UHCDay

#UniversalHealthCoverage supports the #GlobalGoals through a shared commitment to:


-Eradicate poverty ⚖️

-Ensure education equity 📚

-Achieve gender equality ⚥


Hold leaders accountable to #HealthforAll by 2030. #UHCDay

Collaboration: Forge a Common Ground for Global Progress

Collaboration across issue areas, sectors and countries is essential for pandemic response and mobilizing a broad base of support for universal health coverage. Through global partnerships that leverage the strengths of diverse stakeholders, we can achieve health for all.

#COVID19 has shown the interconnectedness of our world. 


We can’t end or recover from the pandemic without international cooperation. This #UHCDay and every day, we must fight together for #HealthForAll.

Achieving #UniversalHealthCoverage requires the cooperation of diverse stakeholders:


-Country leaders

-Local governments

-The private sector

-Civil society


-UN agencies 

& more.


Let’s hold them *all* accountable to work together. #UHCDay

Global solidarity 🌎 🤝 is key to achieving #HealthforAll by 2030. 


It’s essential that we work together to make the most of limited global resources, including #COVID19 vaccines and lifesaving medical supplies, to #LeaveNoOneBehind. #UHCDay

Progress toward #UniversalHealthCoverage (UHC) can help move the needle forward in *all* areas of human development. 


Collaboration is crucial for UHC and the #GlobalGoals. Together, we can achieve #HealthforAll. 



How can we achieve #UniversalHealthCoverage by 2030? ⬇️ 


Collaboration across issue areas, sectors and countries. 


It’s essential for sharing lessons, finding common ground and mobilizing a broad base of support for #UniversalHealthCoverage. #UHCDay

This #UHCDay, let’s work together to get the #GlobalGoals back on track. 🌎 📈


We must evaluate where we are falling behind and make sure steps backward due #COVID19 do not become permanent trends. #LeaveNoOneBehind


You can download design files here to customize these graphics for your local language and needs. You may make small adjustments to the designs if needed, but please do not make large layout changes.

If you translate these graphics into your local language, please share them with us using this form to be featured on the UHC Day resources page.

The graphics are also available in these languages: ArabicChineseFrenchRussianSpanish

Twitter & Facebook

Instagram & WhatsApp

Champion Graphics

Elizabeth Cousens, President, UN Foundation

Ambassador Enrique A. Manalo, Permanent Representative of the Philippines, United Nations

Ambassador T.S. Tirumurti, Permanent Representative of India, United Nations

Berry Vrbanovic, Mayor, Kitchener, Canada

Carola Gunnarsson, Mayor, Sala, Sweden

Rohey Malick Lowe, Mayor, Banjul, The Gambia

Li Mingyuan, Mayor, Xi’an, China; Co-President, UCLG

Ada Coulau, Mayor, Barcelona, Spain; Special Envoy for the New Urban Agenda, UCLG

Khuat Thi Hai Oanh, Executive Director, Center for Supporting Community Development Initiatives (SCDI), Vietnam

Peter Sands, Executive Director, The Global Fund to Fight AIDS, Tuberculosis and Malaria

Dr. Akihito Watabe, Task Lead (UHC Day Coordination Group) UHC2030

Sarah Kline, Founder and CEO, United for Global Mental Health

Gina Agiostratidou, Program Director, Helmsley Charitable Trust’s Type 1 Diabetes (T1D) Program, The Leona M. and Harry B. Helmsley Charitable Trust

Naveen Rao, Senior Vice President for Health, The Rockfeller Foundation

Madhukar Pai, Professor, McGill University

Professor Agnes Binagwaho, Vice Chancellor, University of Global Health Equity

Yacine Diop Djibo, Founder & Executive Director, Speak Up Africa

Dr. Jeff Markuns, Executive Director, Primary Health Care Performance Initiative

Lloyd Jose Nunag, Advisory Group Member, CSEM UHC2030

Delphine O, Ambassador for Gender Equality, French Ministry of Foreign Affairs

Eliana Monteforte, Director of Special Projects, Global Health Council

Amy Boldosser-Boesch, Senior Director, Health Policy, Advocacy & Engagement, Management Sciences for Health

Monica Geingos, First Lady of the Republic of Namibia, Office of the President, Republic of Namibia

Julia Tainijoki-Seyer, Senior Medical Advisor, World Medical Association

Maxwell Antwi, PharmAccess Foundation

Anamaria Bejar, Global Director of Advocacy, International Planned Parenthood Federation

Javier Hourcade Bellocq, Member, Community Based Organizations, UHC2030 Steering Committee / CSEM

Smitha Sadasivan, Member, Multiple Sclerosis Society of India – Chennai Chapter

Nupur Lalvani, Founder & Director, Blue Circle Diabetes Foundation

Sergiy Kyslytsya, Permanent Representative, Permanent Mission of Ukraine to the UN

H.E. Arrmanatha C. Nasir, Permanent Representative, Permanent Mission of the Republic of Indonesia to the UN

Rt. Hon. Helen Clark, Board Chair, PMNCH

Ibtihal Fadhil, President, Eastern Mediterranean NCD Alliance

Dr. Abdourahmane Diallo, CEO, RBM Partnership to End Malaria

Maaya Wakasugi, Calligraphy Artist

Juan Ramón de la Fuente, Amabassador, Permanent Representative, Mission of Mexico to the UN

Carolina Cosse, Mayor, Montevideo, Uruguay

Tell Your Country: Leave No One’s Health Behind

Click the dropdown menu for a tweet that can be shared to tell your country leaders to leave no one’s health behind. Download the accompanying graphic to share along with the below tweet or customize with your own message.

This #UHCDay, I call on to invest in health systems that leave no one's health behind. #HealthForAll.

To download, right click the image and select "Save Image As"

Champion Graphics

2021 champion graphics coming soon!

Personalize Your Social Media & Virtual Meetings

Graphics are also available in these languages: ArabicChineseFrenchRussianSpanish

Facebook & Twitter Profile Frames

Show your support for #HealthForAll by adding a frame to your Twitter or Facebook profile picture. Visit the Twibbon campaign to connect your Twitter or Facebook account and add the frame for the world to see.

Twitter Banners

Zoom Backgrounds

WhatsApp Forward

Hi! With Universal Health Coverage Day just weeks away, I’m excited to share that this year’s digital toolkit is officially live! The UHC Day 2021 toolkit offers a range of powerful graphics and GIFs, with corresponding social media content under this year’s theme “Leave No One’s Health Behind: Invest in health systems for all.”


Please help share the toolkit messages widely and get as many people involved as possible— colleagues, friends, and family are all welcome. No matter how you choose to engage, use the hashtag #UHCDay. Thank you!


Use these templates to develop your own creative materials for UHC Day.

Customizable Graphics

Click on an image to open it in a new tab. To download, right-click and select “Save Image As…”

Stand in Solidarity

Add the UHC Day umbrella to your own campaign materials to stand in solidarity with the global movement.


UHC Day logos are copyright-free and designed for public use. As long as the logo is used in accordance with the UHC umbrella brand guidelines, it does not require approval

Download EPS
Download EPS
Download EPS
Download EPS
Download EPS
Download EPS

Campaign Masks

Use the three different design options below to produce your own reusable, non-medical fabric face masks this UHC Day. Generally speaking, the more complicated the design, the higher the production cost will be, so we have included a range of designs to fit your organization’s capacity.


Please note that no approval is required to produce masks using these design files. We simply ask that you follow the UHC umbrella brand guidelines for your design. You are also welcome to use the logos and branding at the bottom of this page to create designs of your own.

Design Option 1

Design Option 2

Guidelines on Fabric Masks

Please see here for detailed WHO mask guidelines. There may be different guidelines and/or restrictions in your local setting – please follow recommendations from your local authority (e.g., see CDC guidelines) on the production of non-medical fabric masks.


You are also encouraged to use the logos and brand guidelines below below and this year’s theme – Protect Everyone – to create your own digital or printed materials for this UHC Day.