IBP Indonesia will organize a social media campaign on Instagram, Facebook, and X. Our goal is to first introduce the concept of Universal Health Coverage (UHC) to our audience so they can better understand and connect with the upcoming content. The next phase of the campaign will explore the connection between UHC and the issues we advocate for: universal access to WASH (Water, Sanitation, and Hygiene) for coastal women.
We will also highlight this year’s UHC theme: Health: It’s on the Government. Through this campaign, we hope that our audience will not only become aware of their rights as citizens but also share this information with others and confidently advocate for these rights to drive meaningful change.